Packaging Branding

Being a renowned liquor, used worldwide by mixologists and boasting strong citrus flavors, this bottled deserved a wrap that put it's best qualities first and nods at its history as a fine French liquor since the 1800's. 

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The direction taken focused largely on the texture and boldness of the main orange flavor. Conveying this through simple design that incorporated interesting textures and bright color. 

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This design was done just before they did their own rebrand.